WhatsApp, The Anti-Marketing Growth Phenomenon

An Early Pivot

What Isn’t Fueling WhatsApp’s Growth?

Using an Established Distribution Network

A Better, Cheaper Alternative to SMS and MMS

Thinking Globally

Privacy

Word of Mouth

The Network Effect

Knowing When to Charge

Current and Future Growth Engine

The Facebook Effect

Potential Concerns

The Remaining Pieces of WhatsApp’s Growth Engine

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Imagination is the key to unlock the world. I am trying to unlock mine.

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