WhatsApp, The Anti-Marketing Growth Phenomenon

Jan Koum founded WhatsApp in April of 2009, and the earliest version of the app was available for download in Apple’s App Store the following month. Run on the programming language Erlang, WhatsApp is a cross-platform messaging app that serves as a reliable, affordable alternative to SMS and MMS — for which carriers often charge per-message.

Right now, WhatsApp is free for the first year and then just .99 cents per year after that. If it sounds overly simplistic, that’s not by accident. Koum has frequently been quoted as saying he wants to “do one…