How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever

  • Defining their market space and identifying user pain
  • Nailing the product experience by focusing on doing a few things exceptionally well
  • Using a freemium model that fueled bottom-up word of mouth growth

Defining Their Own Market

“Life is too short to do mediocre work and it is definitely too short to build shitty things.”

Laser Focus on Core Features

Gaining Initial Users

User Feedback

Bottom Up Word of Mouth

Freemium

Onboarding

Slack’s “Magic Number”

“Hooks”

Acquisitions

Potential Concerns and Future Growth

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Imagination is the key to unlock the world. I am trying to unlock mine.

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Lonare

Lonare

Imagination is the key to unlock the world. I am trying to unlock mine.

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