9 Best Cart Abandonment Emails to Recover Lost Sales with Examples
Abdul and Sean have been good friends since their university days.
They had always shared a passion for pop culture, spending hours discussing the latest episode of Game of Thrones or debating the legal intricacies of Suits.
One day, they decided to meet up at a trendy restaurant in central London.
As they perused the menu, Sean couldn’t help but lament his e-commerce business’s recent troubles.
“I’ve been generating tons of traffic to my website through Google SEO and online ads,” he said. “But the thing is, 95% of that traffic isn’t converting. I need to figure out how to chase the customers who abandon their carts.”
Abdul listened thoughtfully, sipping his wine. “I see,” he said. “Well, I’ve been working in the SEO industry for over 10 years now.
I might have a few tricks up my sleeve that could help you out.”
Sean’s eyes lit up. “Really? That would be amazing!”
Over their meal, Abdul shared his expertise with Sean, explaining the importance of email marketing and how it could be used to target customers who abandon their carts.
He gave Sean some examples of effective cart abandonment email campaigns, providing insights into what makes them successful.
As the conversation with Abdul continued, Sean felt more and more confident that he could turn his e-commerce business around.
He had a newfound appreciation for the power of email marketing and how it could be used to target customers who had abandoned their carts.
“So, Abdul,” Sean said, hesitantly. “I don’t want to impose on you, but I was wondering if you could maybe send me some examples of the email campaigns you were talking about earlier?”
Abdul smiled. “Of course, Sean. I’d be happy to help.
Just email me later tonight, and I’ll put together some of the best examples I can find.”
Sean breathed a sigh of relief.
He had been worried that Abdul would be too busy or not want to help him out. But as always, Abdul was happy to lend a hand.
“Thanks so much, Abdul,” Sean said, grateful for his friend’s kindness. “You’re a lifesaver, you know that?”
Abdul chuckled. “I’m just doing my job, Sean. It’s what friends are for.”
As they finished their meal and said their goodbyes, Sean felt a renewed sense of hope for his business.
He knew that with Abdul’s help, he could create a killer cart abandonment email campaign that would win back those lost customers and boost his bottom line.
The next day, Sean sent Abdul a quick email thanking him for his help and reminding him about the examples he had promised to send over.
Abdul replied promptly, assuring Sean that he would have the samples ready by the end of the day.
True to his word, Abdul sent Sean an email later that evening with three different cart abandonment email templates that had worked well for his clients in the past.
Sean was impressed by the designs and the copy, which were engaging and personalized to each customer’s browsing history and cart items.
The first example was a straightforward reminder email that notified customers of their abandoned cart and urged them to complete their purchase.
The email included images of the abandoned items and a prominent call-to-action button.
Subject Line: Don’t forget about your golf kit!
Dear [Customer Name],
We noticed that you left some items in your cart during your recent visit to our website. We don’t want you to miss out on your golf essentials, so we wanted to remind you of your pending purchase.
Here are the items that you left behind:
[Item 1 Name]
[Item 2 Name]
[Item 3 Name]
To complete your purchase, simply click the button below to return to your cart and check out. We’ve made the process quick and easy, so you can get back to the golf course as soon as possible.
[CTA Button: Return to Cart]
If you have any questions or concerns about your purchase, please don’t hesitate to contact us. We’re here to help.
Thanks for considering our products, and we hope to hear from you soon!
Best regards,
[Your Company Name]
The second example was a personalized email that offered the customer a discount or free shipping to incentivize them to complete their purchase.
This email was tailored to the customer’s interests, offering related items that they might be interested in as well.
Subject Line: Exclusive offer for golf enthusiasts like you!
Dear [Customer Name],
We noticed that you left some items in your cart during your recent visit to our website. We don’t want you to miss out on your golf essentials, so we’re offering you a special discount to help you complete your purchase.
As a thank you for considering our products, we’re giving you 10% off your entire purchase! Simply enter the code GOLF10 at checkout to apply the discount.
But that’s not all — we’ve also selected some related items that we think you might be interested in. Take a look below and see if there’s anything else that catches your eye:
[Related Item 1 Name]
[Related Item 2 Name]
[Related Item 3 Name]
Remember, this offer won’t last forever, so be sure to complete your purchase soon. Just click the button below to return to your cart and check out.
[CTA Button: Return to Cart]
Thank you for choosing [Your Company Name] for your golf needs. We appreciate your business and hope to hear from you soon!
Best regards,
[Your Company Name]
The third example was a more creative approach, using humour and a sense of urgency to motivate customers to act.
The email used playful language and imagery to encourage the customer to “rescue” their abandoned items before they were gone forever.
Subject Line: Don’t let your golf kit be a lost cause!
Dear [Customer Name],
We’re sending out a search and rescue team to recover your abandoned golf essentials! Yes, that’s right, we’re talking about the items you left in your cart during your recent visit to our website.
We understand that life can get busy and things slip through the cracks, but we don’t want you to miss out on your must-have golf gear. That’s why we’re reaching out to you now, before it’s too late.
Your items are in danger of being lost forever! But don’t worry, there’s still time to save them. Simply click the button below to return to your cart and complete your purchase.
[CTA Button: Return to Cart]
To sweeten the deal, we’re also offering you free shipping on your order! But you’ll have to act fast — this offer won’t last forever.
Thank you for considering our products, and we hope to hear from you soon. Remember, your golf essentials are counting on you!
Best regards,
[Your Company Name]
Sean was thrilled with the examples that Abdul had sent, and immediately began thinking about how he could adapt them to his own business.
He knew that these emails had the potential to make a big impact on his bottom line and was grateful for his friend’s expertise and generosity.
As he typed out a quick reply to Abdul, thanking him once again for his help, Sean felt a renewed sense of energy and optimism for his business’s future.
With these powerful email templates in his arsenal, he was ready to take on the world of e-commerce and win back those lost customers, one cart at a time.
Please find more examples of abandoned emails below:
4# Example Email for a Clothing Retailer:
Subject Line: Your Style Awaits! Come Back and Shop Now!
Dear [Customer Name],
We noticed that you left some amazing items in your cart during your recent visit to our online store. Don’t miss the chance to upgrade your wardrobe and add some stunning pieces to your collection.
As a valued customer, we’re offering you a special discount of 15% off on all the items in your cart. So, don’t wait, complete your purchase today.
Also, check out some of the new arrivals that match your recent purchases. You’ll love them!
[CTA Button: Return to Cart]
We hope you had a great experience shopping with us, and we look forward to serving you again soon.
Sincerely,
[Your Company Name]
5# Example Email for a Home Decor Retailer:
Subject Line: Don’t Let Your Home Decor Dreams Slip Away!
Dear [Customer Name],
We noticed that you left some stunning home decor items in your cart during your recent visit to our website. Don’t let your dreams of a stylish home slip away!
As a token of our appreciation, we’re offering you a discount of 10% off your entire purchase. Just enter the code DECOR10 at checkout to apply the discount.
We’ve also curated some other items that we think will complement your home decor. Take a look and add them to your cart before they’re gone!
[CTA Button: Return to Cart]
We hope to see you back on our website soon, and don’t forget to follow us on social media for more home decor inspiration.
Best regards,
[Your Company Name]
6# Example Email for an Electronic's Retailer:
Subject Line: Oops! Did you Forget Something?
Dear [Customer Name],
We noticed that you left some of the latest gadgets and tech items in your cart during your recent visit to our website. We don’t want you to miss out on the latest tech, so we’re reaching out to offer you a special discount.
For a limited time, we’re offering you 5% off on all the items in your cart. Just use the code TECH5 at checkout to apply the discount.
We’ve also added some new arrivals that we think will interest you. Take a look and add them to your cart before they’re gone!
[CTA Button: Return to Cart]
We value your business and hope to see you back on our website soon. If you have any questions, please don’t hesitate to contact our customer support team.
Best regards,
[Your Company Name]
7# Example Email for a Health & Wellness Retailer:
This email aims to encourage customers to come back and complete their purchase of health and wellness products. The email should highlight the importance of taking care of one’s health and well-being, while also offering the customer a discount or other incentive to complete their purchase.
Subject Line: Don’t Neglect Your Health! Complete Your Purchase Now.
Dear [Customer Name],
We noticed that you left some important health and wellness products in your cart during your recent visit to our online store. We understand that taking care of your health is a top priority, and we want to make it easy and affordable for you to do so.
To help you complete your purchase, we’re offering you a special discount of 10% off on all the items in your cart. Simply use the code HEALTH10 at checkout to apply the discount.
We’ve also included some additional health and wellness products that we think you’ll love. Take a look and add them to your cart before they’re gone!
[CTA Button: Return to Cart]
We appreciate your interest in our products and want to help you achieve your health goals. If you have any questions or concerns, please don’t hesitate to reach out to our customer support team.
Best regards,
[Your Company Name]
8# Example Email for a Pet Supply Retailer:
This email aims to encourage customers to come back and complete their purchase of pet supplies. The email should highlight the importance of taking care of one’s pets and offering the customer a discount or other incentive to complete their purchase.
Subject Line: Your Pet Deserves the Best! Complete Your Purchase Now.
Dear [Customer Name],
We noticed that you left some important pet supplies in your cart during your recent visit to our online store. We know how much you love and care for your pets, and we want to help you provide them with the best possible care.
To help you complete your purchase, we’re offering you a special discount of 15% off on all the items in your cart. Simply use the code PET15 at checkout to apply the discount.
We’ve also included some additional pet supplies that we think you’ll love. Take a look and add them to your cart before they’re gone!
[CTA Button: Return to Cart]
We appreciate your interest in our products and want to help you provide the best possible care for your pets. If you have any questions or concerns, please don’t hesitate to reach out to our customer support team.
Best regards,
[Your Company Name]
9# Example Email for a Beauty Retailer:
This email aims to encourage customers to come back and complete their purchase of beauty products. The email should highlight the importance of self-care and offer the customer a discount or other incentive to complete their purchase.
Subject Line: Don’t Forget to Pamper Yourself! Complete Your Purchase Now.
Dear [Customer Name],
We noticed that you left some amazing beauty products in your cart during your recent visit to our online store. We know how important it is to take care of yourself and pamper yourself every now and then.
To help you complete your purchase, we’re offering you a special discount of 20% off on all the items in your cart. Simply use the code BEAUTY20 at checkout to apply the discount.
We’ve also included some additional beauty products that we think you’ll love. Take a look and add them to your cart before they’re gone!
[CTA Button: Return to Cart]
We appreciate your interest in our products and want to help you look and feel your best. If you have any questions or concerns, please don’t hesitate to reach out to our customer support team.
Best regards,
[Your Company Name]
Sean and Abdul had a fruitful discussion over a meal at a London restaurant about how Sean’s e-commerce company was struggling with cart abandonment.
After sharing some insights and tips, Abdul provided nine email examples that could potentially help Sean’s business win back those customers who had abandoned their carts.
In these trying times, where the city is buzzing with the upcoming coronation of the new King, businesses need to explore every avenue to stay afloat.
With the COVID-19 pandemic still lingering, e-commerce has become more critical than ever, and cart abandonment can be a significant blow to a business’s revenue.
The email examples that Abdul shared are tried and tested approaches that can be customized to match the interests and needs of Sean’s customers.
Personalizing the email to the customer’s purchase history and interests, offering incentives, using creative language and imagery, and creating a sense of urgency can help capture the customer’s attention and motivate them to complete their purchase.
As businesses brace for the uncertainties that the future holds, it is essential to explore all possible means to keep the cash flowing. By implementing Abdul’s email examples, Sean’s e-commerce company can win back lost sales and increase its bottom line, despite the challenges that the current times may present.
